April 11, 2012
Japan Association of Travel Agents

The Japan Association of Travel Agents based in Chiyoda-ku, Tokyo (President, Mr. Akira Kanai) will hold the largest travel event in Asia the JATA Tourism Forum & Travel Showcase from September 20th (Thu) to September 23rd (Sun) 2012, at Tokyo Big Sight.

With its theme “Building the Foundation for a New Travel Culture” the Tourism Forum is expected to send a message for the foundation of a new travel culture, creation of new markets, expansion of travel and diversification of travel styles in an environment characterized by revolutionized information exchange, changing business models of travel-related systems and industries, and a continuing economic recession.

The domestic travel exhibition this year will be enhanced and overseas buyers will be invited in order to expand the inbound travel area, which will provide an overall presentation of the trinity of the travel and tourism industry: inbound, outbound and domestic travel.

The Tourism Forum & Travel Showcase 2012 is a B to B to C event designed as an overall framework which will offer even more business opportunities to JATA member companies and the participating exhibitors.

This year again, we have designated special time for the B to B Business Meetings, which will be held with an increased number of participants and an enhanced program. Travel industry professionals, representatives from major regional travel agencies will be encouraged to participate in the Business Meetings.

As this year’s event will include business meetings with buyers from major inbound markets for Japan, the name “Business Meetings” has been changed to “International Business Meetings.” The new session will allow not only business talks concerning outbound and inbound travel to/from Japan, but provide a venue for talks performed between and concerning third countries.

　In the B to C part of the Travel Showcase, we will organize the Fascinating Travel Galore and other events which will help to focus the public attention on tour products exhibiting the know-how and experience of travel agencies.



Outline of the JATA Tourism Forum & Travel Showcase 2012

■Enhanced points
1.JATA Travel Showcase

In addition to outbound travel, the domestic travel exhibition area will be enlarged and developed into a synthesized exhibition of travel products offered by travel companies. The exhibition is designed to communicate the theme “Building a Foundation for a New Travel Culture.”

2.International Business Meetings

Under the new frame, the first day of the JATA Tourism Forum & Travel Showcase has been designated for the Business Meetings Session. The regional members of JATA will be offered free accommodation services during their participation in the event. In addition, we are inviting travel companies from major overseas markets for Japan - buyers who show strong interest in the Japanese travel market and setting the venue for international business talks between the exhibitors and the representatives of these companies.

3.Tourism Forum

While re-affirming the social importance of travel companies, the participants in the forum will discuss possibilities for further growth in this time of change. Both Japanese and overseas professionals will offer expert opinions while discussing international issues at the two symposia.
Two separate programs are set for the outbound and inbound symposia and Dr Michael Frenzel, Chairman of the Executive Board and CEO, TUI AG, the world’s largest travel company will present the keynote speech.


■JATA Tourism Forum & Travel Showcase 2012 Program (Tentative)

Sep 20th, Thu
08:30-09:45 Japan Market Seminar
10:00-18:00 Business Meetings (DAY 1)

Sep 21st, Fri
10:00-18:00 Opening Ceremony, JATA Tourism Awards, Awarding Ceremony, Keynote Speech, JATA Tourism forum
11:00-20:00 JATA Travel Showcase(Travel Trade Day & Business Meetings DAY 2)

Sep 22nd, Sat
10:00-18:00 JATA Travel Showcase (General Public)

Sep 23rd, Sun
10:00-17:00 JATA Travel Showcase (General Public)

Detailed Information（PDF）

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